B2B WEBSITE CONTENT GUIDE

B2B WEBSITE CONTENT GUIDE Writing web page content is arguably the hardest part of a typical website project. This write-it-yourself guide helps you create content fast by showing you what is important to write about. You work by simply answering the questions and gathering the facts that you’ll hand over to your web agency when you’re finished.

TABLE OF CONTENTS Why You Need a Website Content Creation Guide? .......................................................................................................................................................................... 1 Why We Created This Guide? ............................................................................................................................................................................................................. 2 What Is Website Content Creation Anyway? ...................................................................................................................................................................................... 3 How To Use This Guide? ..................................................................................................................................................................................................................... 4 Who Is This Guide For? ....................................................................................................................................................................................................................... 5 Who This Guide Is Not For? ................................................................................................................................................................................................................ 6 How Missing Content Affects Sales Results ....................................................................................................................................................................................... 7 Where Does Content Creation Belong in the Website Development Process? ............................................................................................................................... 11 If This Process Seems Like Too Much… .......................................................................................................................................................................................... 14 Product Companies vs. Service Companies: What Are the Differences? ........................................................................................................................................ 15 Website Content Architecture of a Modern B2B Company ............................................................................................................................................................... 16 'Contact Us' Page .............................................................................................................................................................................................................................. 18 'About Us' Page ................................................................................................................................................................................................................................. 22 Technology Page ............................................................................................................................................................................................................................... 27 Partners Page .................................................................................................................................................................................................................................... 28 Careers Page ..................................................................................................................................................................................................................................... 29 'Customer Support' Page ................................................................................................................................................................................................................... 31 ‘How To Buy’ Page ............................................................................................................................................................................................................................ 32 FAQ Page .......................................................................................................................................................................................................................................... 33 Documentation Page ......................................................................................................................................................................................................................... 34 'News' Articles .................................................................................................................................................................................................................................... 35 'Newsletter' Page ............................................................................................................................................................................................................................... 41 'Terms of Service' Page ..................................................................................................................................................................................................................... 43

'Privacy Policy' Page .......................................................................................................................................................................................................................... 44 The Homepage .................................................................................................................................................................................................................................. 45 'Product' Pages .................................................................................................................................................................................................................................. 46 'Service' Pages................................................................................................................................................................................................................................... 52 'Solutions' Pages ................................................................................................................................................................................................................................ 59 'Industries' Pages ............................................................................................................................................................................................................................... 61 'Customers' Pages ............................................................................................................................................................................................................................. 62 Content Gathered: Thank You For Your Patience! ........................................................................................................................................................................... 66 Helpful Appendices ............................................................................................................................................................................................................................ 67 People Who Made This Handbook .................................................................................................................................................................................................... 27 About Logit Ltd. .................................................................................................................................................................................................................................. 29 Legal................................................................................................................................................................................................................................................... 71

WHY YOU NEED A WEBSITE CONTENT CREATION GUIDE?

“CONTENT IS KING.” ~ BILL GATES Only a few people are willing to argue with this old statement. This is especially true for 2015, the year in which studies have already shown that content marketing is the most important digital marketing trend1. Marketing bloggers constantly write about it, SEO experts cannot emphasize it more. But the importance of content is still misunderstood in the B2B world. Content is what transforms websites into a sales and marketing tool capable of supporting a company’s current sales and marketing efforts. With quality structured content, your website performs better simply because your visitors can find what they want in a short amount of time. User experience improves drastically if visitors feel comfortable on your website and if they can easily find what they want. In a highly competitive online world, you only have a few seconds to make a good first impression. If you don’t do it immediately, you are losing visitors, potential leads, and potential business revenue. In front of you is a ‘Do It Yourself’ guide that can help you easily collect all important content every B2B website needs. By following our step-by-step instructions, you will save time and money, have all important content in one place, and make your corporate website look more professional than it was before. B2B sales are already demanding; you shouldn't waste your time exploring all B2B websites to find the best way to organize your content. We already did that! The result of our work—combined with more than 15 years of experience in web development and digital marketing—is written in the next 70+ pages. Your path to a better website starts right here.

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camfoundation.com, http://www.camfoundation.com/blog/content-marketing-important-trend-2015/

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WHY WE CREATED THIS GUIDE? Logit was extensively a web development company in the last decade, and we successfully launched hundreds of small and large website projects. It may seem counter-intuitive, but the list of biggest problems in this business didn’t include issues such as: rapidly changing technology, problematic clients, subskilled employees, competition, and the like. The biggest issue was our clients’ ability to produce the desired content and to accomplish that in a timely manner. Without (enough) content it is hard to predict the scope of the whole project (which means additional charges) and to deliver the project on time (problem both for the client and the agency). We had solution for this by implementing: A) website planning as a mandatory service in the website project, whose output is complete project documentation B) creating a guide/handbook that serves as a foundation for collecting desired content (by the client themselves, or by us interviewing the client) If you wonder what a website written with the help of this guide looks like, you can check our own business website: https://www.logit.hr/, or the sites we produced for our clients. As we become aware that writing website content is a widely-present problem, we decided to share our guide with the rest of the world. Just as these guidelines have helped our clients, and us to finish website projects successfully (and faster!), we are confident they will help you as you use it for your own website content creation.

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WHAT IS WEBSITE CONTENT CREATION ANYWAY? Well, we won't quote encyclopedias and university definitions. In one simple sentence: content creation is a process of deciding (which content), finding (required information), and writing it down.   

Which content? It is the information your current and future buyers need. B2B marketplace (and B2B sales cycle) has some specific rules, and this guide is addressing those completely. Required information? Some facts you can write yourself. For others, you need to interview the right people in your company or dig it up in your company's written material. Writing it down? That could be you or your copywriter (it is your responsibility to feed whomever that is with the right (raw) material).

This guide is addressing the first and the third part of content creation process: to help you decide which content you will use, and to help you to write it down. Both parts are critical and can lead to typical problems:  

your website is published, but missing essential content (which hurts your marketing and sales) your website launch is postponed because the content is still not finished

In the next sections, you will find the solutions for both problems.

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HOW TO USE THIS GUIDE?

HOW TO CREATE CONTENT BY FOLLOW ING THIS GUIDE? This is a do-it-yourself guide - that means that you will write everything that you want to see on your website. Take your time and write down the answers. Don’t worry, this guide follows a step-by-step process, it’s easy to use, and it’s very intuitive. Useful tip: In our experience, a good practice is to conduct an interview with people in charge. You can record their answers and write them down later, or just write them down immediately into the spaces provided later in this document. If you get stuck, you can contact us at: www.logit.hr/contact/. Be sure to take your time to answer all the questions. A good website relies highly on quality content, and you want your visitors to find the right information at the right time, so don’t skip any mandatory parts of this guide.

TAKE IT ONE QUESTION AT A TIME. HERE'S ALL YOU NEED TO REMEMBER: 1. 2. 3. 4.

Please enter your content in the table cells marked yellow and the [your answer here] placeholders. Please answer all the questions in as much detail as you can. Please add as many rows to any tables as your business requires. If a question does not apply to your business, simply enter “does not apply”.

HERE'S HOW YOU SHOULD USE YOUR ANSW ERS:  

You’ll create the actual content for your website. Once completed, you’ll see that the guide will give you an organized view of your company at a glance, and will make your web developer’s job much easier. Not to mention, your website project will not be delayed. This is simple, easy to use do-it-yourself guide. You don’t need to have any previous knowledge of content creation. Just write down the answers to the questions, and give the completed guide to your website developer, who will appreciate it.

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WHO IS THIS GUIDE FOR? This guide is covering the key content needed for a modern B2B company website, and serves as a tool to help you produce that content efficiently. Basically, everyone with a goal to create a content for a B2B corporate website will find this guide very useful. The guide’s main feature is deciding for you what is important to write about. There are blank placeholders throughout, waiting for your text to be typed in! Believe us, just start to fill these pages in, and content for your B2B website will be finished sooner than you think. Many of our guide's buyers are people from marketing departments who are responsible for the content part of a corporate website. It works for them in both of these typical scenarios:  

when they are starting a new website when they are making improvements (a “redesign”) to the existing one

And there are two typical problems they have to overcome: Problem #1 Delay in finishing content for your website You are busy and unable to find enough time to organize the whole process and to write down all the content. Meanwhile, your website isn't performing as it could, the number of leads is stagnating or even decreasing over time. Weeks, months, or even years are passing by, and your web project is still in that annoying "I don't have all the content yet" phase. It is postponed until… well, until now. With this guide, you will be able to carry on (not necessary alone, you can collaborate with your colleagues) because it will guide you and even decide for you what to write about. You don’t need to think and plan as much; instead, you only need to write down the content. Problem #2 Don’t know what to write about When you find enough time to start with content creation, you may get stuck and ask yourself "What exactly should I write about?". We did this for you: all the necessary content pieces of a modern B2B website are listed in this guide. You will decide the ideal structure for your website, and once you start answering the questions under each content piece, you will have your content ready in short order. Another scenario is when website developers (agencies, freelancers) have trouble collecting the content from a client. As a w eb development agency producing websites since 2002, we had a constant problem with getting content from our clients. We received content drop by drop, and of course, that caused projects to be late - which was frustrating for both sides. Once we’d put this guide into the game, things changed. Whether the client themselves w rote it, or we did (after interviews with the client), the guide helped us produce the content on time.

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WHO THIS GUIDE IS NOT FOR?  Companies that know what exactly they need to write If you are a company that spends lots of time organizing and writing content, you probably have a clear vision of what your site should look like. You are familiar with your company and you already have a good idea of the site’s structure. If that is true for you, then you don’t need this guide. We assume that you are a well-organized and that you invested a lot of time to get to this point, and maybe you even wrote some kind of guide similar to this one.

 Companies that have lots of time for developing content

Maybe you didn't spend lots of time developing and organizing structure, but you plan for it. That is also fine. Time is a valuable resource and you have it. You can do what we already did and search for best B2B websites to see what they are doing right. You can view their structure and get some ideas for your own site. Make sure you don’t miss anything, since lack of content can be a key reason you are not getting enough leads.

 Companies that have already hired an agency to create content for them

Another valuable resource is money. You can invest money to outsource content creation to some agency to do all the work for you. In this case, all you need to do is hire the right agency (one that is specialized in B2B) and give them the right information. Of course, this is the m ost expensive approach. Another downside of this approach is that nobody understands your company as well as you. You have all the experience and you know your customers, so even if you hire the best agency, keep in mind that they will need a lot of time to do their work correctly. They will probably ask you the same questions this guide is asking you, in their content gathering phase.

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HOW MISSING CONTENT AFFECTS SALES RESULTS For a typical B2B company, a website should be the most effective sales and marketing tool. To accomplish that, a website needs to be informative enough and publish the type of content known to influence purchase decisions the most. How exactly does missing content affect sales results? Here is how: IDG conducted a research 2 on a sample of 400 business customers in the IT industry and found that the likelihood of a product sale decreases by 45% if the B2B buyer doesn't find relevant information on a vendor's website. In other words: if the content is missing, the customer is leaving. We wondered recently in what shape are B2B websites these days. Are they missing important content or not? So we conducted our original research in August 2015. We analyzed whether or not the content essential for making purchase decision was present on 189 export-oriented B2B company websites. Our conclusion was that many analyzed websites are lacking some essential content. How do you know which information is relevant and needs to be provided in the form of web content? These are different answers to the questions that customers ask, depending on the B2B sales process stage they’re in. Specific phases of this process are: 1. 2. 3. 4. 5.

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Awareness of the problem Research of solutions to the problem Building relationships with selected bidders Inquiry to the ideal provider(s) Post-sales support

businesswire.com, http://www.businesswire.com/news/home/20081218006263/en/Technology-Vendors-Losing-Close-50-Potential-Sales#.Vgv624-qpBc

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Your potential customer goes through all the stages; however, it is not possible that your salespeople can be present in each of them. CEB's research3 from 2012 (which covered 1,400 B2B customers in various industries), found that the average B2B customer does 57% of the process alone, without asking salespeople for any help. Wouldn’t it be nice if your company could positively affect the customers in the first 57% of their buying process? Therefore, your website’s task is to offer visitors the right content at the right time, i.e. your content is adjusted exactly to the phase of the buying process your customer is in. The following is an overview of the basic idea of which content roughly corresponds to which stages.

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cebglobal.com, https://www.cebglobal.com/exbd/sales-service/the-end-of-solution-sales/index.page

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AWARENESS PHASE The customer finds out for the first time, or he reminds himself of the following: ● ● ●

There is a specific problem that is worth solving now. This means you need to offer educational content such as articles or reports that describe the problem well, using terminology and language the customer most relates to. There are certain types of products and services that solve this problem. This means that you need to present those types of products / services clearly. This is the first time some of your customers have heard of these products / services that can solve their specific problem. Your company offers the products and services that are the solution(s) to the specific problem(s). This means that the content of your website must primarily position your company as a provider of the solution(s).

RESEARCH PHASE This phase includes the potential buyers who have decided to start solving their problem: ● ● ●

Customers browse available products and services on the market. You need to present your basic, but detailed factual descriptions and technical documentation. Customers eliminate providers who look like they have “inadequate” prices. It could be not only the perception of high prices, but also the perception of prices that are too low. Avoid potential doubt by posting your price (if applicable). Customers eliminate providers who seem unreliable. Publish content that proves you are a reliable company, i.e. articles that clearly outline your long history, certificates, warranties, and similar.

ENGAGEMENT PHASE In this phase, customers engage only with those providers that were not eliminated in the previous phase. In this phase, customers are voluntarily exposing themselves to your most influential content such as: ● ● ● ● ●

brochures newsletters articles and news case studies frequently asked questions

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SENDING A REQUEST PHASE Here, the buyer makes a decision and "rewards" you for your credibility and successfully created relationship with them. But before you receive the request, you must pass the final test and provide the customer with the content like: ● ● ●

contact information contact forms support information, delivery dates, complaint procedures, etc.

Customer Support Phase In this stage, only your existing customers are present, but website content covering ways to get support has a major influence on the purchase decision. A research conducted by the company KoMarketing Associates in 2015. 4 found that 47% of B2B buyers rated “details about the technical support” the mandatory content in making purchasing decisions. This means that you cannot go wrong if you publish your documentation, manuals, and FAQs about your products and services. Many B2B companies, unfortunately, decide to hide such content.

Conclusion Now that you are aware of the fact that the content on the website affects buyer’s decisions, you probably want to implement all the essential content into your website. All of the previous material was written with your B2B business’ success in mind, so you can rest assured you will have a modern and successful website after following our steps.

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komarketingassociates.com, http://www.komarketingassociates.com/b2b-web-usability-report-2015/

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WHERE DOES CONTENT CREATION BELONG IN THE WEBSITE DEVELOPMENT PROCESS? Years of experience in web development taught us that developing websites without having the minimum viable content upfront never goes as expected. There are always numerous issues along the way, and it is a stressful voyage for both parties involved: you as a client, and your agency as a website developer. Many agencies are still using “design first” approach, and it is basically creating a website design before having any website content. They’ve been fitting the foot to the shoe. They’ve been building a house without knowing how many people will live in it and what they need. It shouldn’t be this way. If possible, don't make this mistake and bury yourself in a never-ending web development process, when you can have it all go smoothly, but with one minor change - using the "content first" approach to web development with your web agency. Provide them with the content, and they will know what they need to build. The same approach is the only one that works in a “physical” world: what would a house look like if construction engineers built it without blueprints from the architect? The infographic on the right shows the steps of a website (re)design process that has the best results. In "Content first" approach to web development, steps number 2 and 3 are switched.

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The "Content first" approach goes like this: 1. 2. 3. 4. 5.

You and the agency (or designer/developer) sign the contract You pay the deposit The agency works with you on content planning and creation You deliver the minimum viable content The web development now goes in the following steps: a. back-end development, b. entering the content, c. web design, d. front-end development.

There are numerous benefits in working from that approach: ● ● ● ●

the project is delivered on time, you don’t have to pay more than is agreed in the contract because the agency doesn’t have to make any additional changes, there are no nasty surprises along the way, minor changes can be made without paying the bigger price, without breaking the website, and without delaying the launch date.

If you want to read more about "Content first" approach, please check out our blog post ‘Developing the Website with "Content First" Approach’.

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DO I REALLY NEED THIS GUIDE IF I ALREADY PAID FOR W EB DEVELOPMENT? You might not be aware of this, but content creation is not part of the cost for a typical website development contract. Also, you must be aware that developers are not planners or copywriters, so appointing them to create your content might not be such a good idea. However, most developers will offer you this service for extra money. They can do this for you, but you will certainly pay much more in comparison to the price of our content guide. Although we don't want to comment on the quality of work from other developers, we can guarantee you that our B2B website content guide has all the components that modern B2B website should have. So if you want your content to really shine, you need professionally organized structure that we can offer. This guide makes it really easy to write good content that will eventually bring you more leads and sales. Now that you are aware of the fact that a website development project can be painful if you order website development without providing content upfront (and your agency is willing to work with you this way), it is time to continue with this guide.

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IF THIS PROCESS SEEMS LIKE TOO MUCH… ...it’s only because we did something other agencies didn’t bother to: we show you the reality of content creation and website development. There’s no way around content, and our process will work better - how come? It’s because awareness is empowering. Our hope is that you’d accept our helping hand if we show you in advance how deep the rabbit hole goes. The fewer surprises, the better, right? Absolute transparency rocks.

ISN’T IT GREAT TO HAVE EVERYTHING YOU NEED TO DO ABOUT CONTENT IN ONE DOCUMENT? THANK YOU for following our process. Next, it’s time to start organizing and writing your content. Just follow our instructions over the next few pages, and soon enough, you will have well-organized content that will give you a competitive advantage.

Let’s go!

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PRODUCT COMPANIES VS. SERVICE COMPANIES: WHAT ARE THE DIFFERENCES? Before we begin creating the content, it is important to make a distinction between products and services. Most companies offer products as well as services; for others, that is not the case.

PRODUCTS - "WHAT CAN YOU MAKE FOR ME?" Traditionally, products are physical goods that we can measure, touch, and hold. In today’s more modern age, products can also be in a digital form. For instance, software or some digital files are considered to be products. A good example of a product company is Dok-Ing 5. On their product page, we can clearly see what products they are offering and in which category those products are listed. Their product line consists of demining, firefighting, and underground mining vehicles.

SERVICES "W HAT CAN YOU DO FOR ME?" Service companies are less concrete, as they are mostly offering their expertise in some field. Consulting calls with clients, providing advice, and education, are some examples of what service-oriented companies offer. Our company, Logit6, is a specialized service company for B2B businesses. We offer a wide range of services that are organized into three main categories: B2B Website Improvement Reports, Consulting, and Complete Digital Marketing Management.

5

dok-ing.hr, http://www.dok-ing.hr/

6

logit.hr, https://www.logit.hr/

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WEBSITE CONTENT ARCHITECTURE OF A MODERN B2B COMPANY

WEBSITE MAP Here’s a visual representation of a good website map of a modern B2B company (see this map online in higher resolution). Manufacturing company = a company selling products. This is the approximate scope; you can always adapt to do what best suits you and your company. This document will guide you through creating content pieces for a website of this scope. Don’t worry about how the menus will look on your website. That is not your job. For now, you just concentrate on gathering the information that this document requires. In the illustration, (“Map of Essential Website Content”), you can see the organization structure of every modern B2B company. In this guide, we will go through all components of this map.

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First, we’ll go through the parts of the map that need to be on every B2B website, whether they are a product or service-oriented company. We will go through: -

‘Contact Us’ page ‘About Us’ page ‘Customer Support’ page ‘News’ page ‘Newsletter’ page ‘Terms of Service’ page ‘Privacy Policy’ page The Homepage

After that, there is a ‘Product pages’ part that is designed only for “product” companies. Service-oriented companies can skip this part and go to the next chapter. The next chapter following that is a ‘Services pages’ chapter which is mandatory for all companies that offer services; product-oriented companies may skip this part. If your company also offers solutions, you will then be guided to the ‘Solution page’ as your next step, and if that is not t he case, you can skip that part and go to last two chapters which we recommend be completed by everyone. Those chapters are: -

Industries Pages Customer pages

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'CONTACT US' PAGE This page is important for any site, especially if it’s the only way for your customers to reach you. On B2C websites, we are used to having a well-organized ecommerce site, while in B2B websites that is not a so common case. In fact, that is the wrong approach for B2B companies. Your page should contain forms for ordering your product and a good ‘Contact Us’ page. In this chapter, we are going to learn how to write one.

GENERAL COMPANY CONTACTS

Data Piece

Enter Your Content Here

Examples

1.

Full company name

Logit internet services Ltd.

2.

Main website address

www.logit.hr

3.

Main email address

[email protected]

4.

When can people expect a response if they email you?

We respond to all email within 24 business hours.

5.

Main phone number

Toll-free: 0800 1234 567

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COMPANY OFFICES You can also use this information to publish your company’s locations on Google Maps. Data Piece

1.

Enter Your Content Here

Examples

Office 1

MAIN ZAGREB OFFICE

working hours

Working hours: 09-17h

full physical address

Ulica Ivana Sibla 15

phone number

HR-10000 Zagreb

fax number

Croatia, EU

email (if applicable)

2.

Office 2

RIJEKA OFFICE

working hours

Working hours: 09-17h

full physical address

Radnicka 45

phone number

HR-51000 Rijeka

fax number

Croatia, EU

email (if applicable)

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BILLING INFORMATION You’ll want to publish this information to simplify receiving payments, especially from customers in foreign countries. Ask your bank for this information if you’re unsure. Data Piece

Enter Your Content Here

Examples

1.

VAT / (sales) tax ID

HR81592331325 (EU VIES)

2.

Bank account number

HR7123600001102146072

3.

Name of your bank

Zagrebacka Banka d.d.

4.

Your bank’s address

Paromlinska 2, 10000 Zagreb Croatia

5.

SWIFT / BIC code

ZABA HR 2X

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CONTACT US PAGE: MEDIA IMAGES Please collect high quality, representative images in high resolution, in JPG or PNG format. Put the images on your local drive in the folder /yourdomain.com/contactus/media/. You’ll give those images to your web developer later. Name every image so that everyone can recognize what’s on it, i.e. office1.jpg, mainbuilding.jpg. Image

What does your image represent, in one short sentence?

Examples

1.

Main company building

Photo of the main building

2.

Office 1

Photo of our Berlin office

3.

Office 2

Photo of our London office

4.

Office 3

Photo of our Vienna office

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'ABOUT US' PAGE What does your company do? How you do it? How did you start? Include those, and much more company-related information on your ‘About us’ page. If your visitors are interested in your product or service, they will most certainly visit a page that talks about you.

WHAT DOES YOUR COMPANY DO? ● How will your company change the world/industry you represent? ● What problem is your company trying to solve? [your answer here]

HOW MANY EMPLOYEES DOES YOUR COMPANY HAVE? [your answer here]

WRITE YOUR COMPANY'S HISTORY: ● ● ● ● ● ● ●

What year was the company founded? What is interesting about how your business was founded? Why and how did you start? How did you evolve and grow to become the company you are now? What were the major milestones or turning points in your history? What kind of a company are you today? Can you present your history on a timeline (“year - major event - short description” format)?

[your answer here]

WHO ARE THE MOST PROMINENT PEOPLE IN YOUR COMPANY? ● ● ● ●

people’s names people’s roles in the company people’s major competencies, awards, specializations, qualifications What is interesting, different or unusual about your founders?

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[your answer here]

WRITE ABOUT YOUR BUS INESS PHILOSOPHY: ● ● ● ● ● ● ●

Your vision? Your mission? What are your core business values? What does your company care about? How do you feel about your business, your customers, yourselves? Are you involved in any social responsibility programs, and how exactly? Do you donate or support certain causes? If yes, to which organizations, and what made you choose to support that particular cause?

[your answer here]

SHOW US PROOF OF RECOGNITION BY THIRD PARTIES: ● ● ● ● ●

Awards: did you or a prominent person in your company win any awards? Which ones? Media mentions: are there news articles about you? Give us a link or a scan of the article. Honors: was your company honored in any way? Explain. Certificates: Is your company or an employee a holder of an important certificate? List all of them. Permits: does your business require any permits to operate? List all of them.

[your answer here]

ARE YOU A MEMBER OR SUPPORTER OF ANY REPUTABLE ORGANIZATIONS? ●

Which professional organizations does your company belong to? List their name, website address, description.

[your answer here]

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ABOUT US PAGE: MEDIA IMAGES Please collect high quality, representative images in high resolution, in JPG or PNG format. Put the images on your local drive in the folder /yourdomain.com/aboutus/media/. You’ll give those images to your web developer later. Name every image so that everyone can recognize what’s on it, i.e. johndoe.jpg Image

What does your image represent, in one short sentence?

Examples

1.

Company logo and/or graphic standards manual

Official company logo

2.

CEO’s profile image

John Doe, our CEO

3.

Prominent people’s images

Jane Doe, our CMO

4.

Company history images

Our team in 1994, when the company was founded

5.

Group photos

Our research and development team on the job

6.

Awards

“The best small manufacturing company in the UK in 2014,

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awarded by the National Chamber of Commerce”

7.

Honors

Donor of the year

8.

Certificates

ISO 9001

9.

Permits

Scan of permit for water quality management

10.

Memberships

Logo of the National Independent Software Vendors Association we’re a member of

11.

Partner logos

Logo of our partner ACME Ltd.

12.

Media mentions

nytimes-05-2015.jpg

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MARKETING AND SALES MATERIAL Please collect high-resolution videos in FLV or DVD format, or as a Youtube link. Please collect presentations in PPT or PDF format, or as a SlideShare link. Put the videos and presentations on your local drive in the folder /yourdomain.com/aboutus/media/. You’ll give those files to your web developer later. Name every media file so that everyone can recognize what’s on it, i.e. companypresentation.pdf Media

What does your media represent, in one short sentence?

Examples

1.

Company presentations

Presentation of our company’s services

2.

Videos

TV ad for our products

3.

White papers (general)

White paper #1: “Cloud technology for education”

4.

Catalogs (general)

Complete Pricelist

5.

Brochures, leaflets

Brochure “How to choose the best cloud solution for your small company”

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Get Affordable Help With Writing Your Website Content, NOW. When you order and download the full version of the B2B Website Content Guide, you will receive:



70+ pages in the editable Microsoft Word .DOCX file format, guiding you through the writing process



A visual website map template (a .PDF file) showing you how to structure your website pages



BONUS: a folder structure (a .ZIP file) for neatly organizing your website content PEOPLE

WHO

MADE THIS HANDBOOK Meet the people involved in creating and publishing this handbook:

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VISNJA ZELJEZNJAK (author) co-founded Logit (www.logit.hr), a digital agency in Croatia, EU. In the past fourteen years, Visnja has played every imaginable role in her agency, except that of a designer or a programmer. She’s been a sales geek, sales manager, project manager, internet marketer, consultant, web architect, and recruiter. But first and foremost, she’s a writer.

HRVOJE KRPAN (contributor) joined Logit in 2015. He became interested in online marketing after he began working on his personal web projects in 2012. Soon, he realized all the benefits that it can bring to the vast majority of businesses. A further college education also played a huge role in choosing online marketing as a path in his career. Here at Logit, he got the opportunity to see what is like to work with some of the biggest companies in the region. He enjoys learning new things and looks forward to new challenges, such as combining his knowledge of statistics and data mining with Google Analytics.

MARKO RADELIC (contributor) also co-founded Logit (www.logit.hr) in 2002. Marko has 15+ years experience in digital marketing. Marko began work with affiliate marketing (Direct Leads, OnResponse, Linkshare, Bfree) and search engine marketing (SEM) back in 1999. (GoTo.com and FindWhat.com, as Google and AdWords hadn’t yet existed). Since then, Marko has been involved in all kinds of digital marketing projects. His most recent extensive experience includes managing AdWords/Youtube advertising, Facebook Ads and cross-channel remarketing for some of the biggest companies in his region.

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ABOUT LOGIT LTD. Logit is one of the oldest and the most experienced Croatian digital marketing consultancies. We've been (officially) in digital marketing since 2002. Starting out as a web publisher, then advancing into a web development company, and finally, in 2015, we decided to focus on offering specialized consulting services for B2B companies. If you're an experienced manufacturer of complex, high-value B2B products, or a provider of B2B services, you're increasingly relying on your website for getting new customers. Logit can help you make more money by improving your existing website so that it attracts more visitors and converts more visitors to customers. HERE ARE SOME OF OUR SERVICES:

B2B WEBSITE IMPROVEMENT

ADVANCED CONSULTING SERVICES

A custom B2B website improvement report shows you how to change your website to get more business leads.

You can get help with your digital marketing challenges, fast.

COMPLETE DIGITAL MARKETING MANAGEMENT We can make your digital marketing profitable.

For the full list (and for current prices) please see our website at https://www.logit.hr/

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FREE & USEFUL RESOURCES ● ● ● ●

B2B Website Improvement Tips - For companies that need more customers. With our free tips, you can learn how to gradually improve your website. Logit Blog - Blog on various B2B digital marketing topics Our original research of B2B websites - In August 2015 we researched 189 B2B websites of export-oriented companies and found out some pretty interesting things Logit Newsletter - Sign up to get our original research, blog posts, and offers

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