15 random adverts crunched in Teachit s Cruncher

tweakit resource guide

15 random adverts ‘crunched’ in Teachit’s Cruncher KS3 > Media and non-fiction > Advertising

How it works

Students are given a variety of adverts – mainly for holiday destinations. The ads’ texts have been re-organised into alphabetical order by word, using Teachit’s Cruncher, so that they now look like interesting nonsense. Students can now re-make sense of them.

Try this!

Most of these texts are holiday advertisements. Try using a variety of texts – instruction, advice, persuasion, newspaper report, etc. Ask the students to label each jumbled text by its type and explain their decisions. It’s easy to crunch your own texts if you are a Teachit.works member: simply copy and paste – or type – any text into Cruncher and ask it to ‘process’. The results are particularly useful for teaching at word level. When we study non-fiction with students we very often explore sentence variety and how different sentences are used for different effects. We also – at whole text level – explore layout. But single-word analysis can get overlooked. Cruncher allows you to remove a text’s syntax so that students are confronted by the vocabulary in its raw, disorganised state. This helps students to spot – for example – the density of abstract nouns in holiday ads (e.g. excitement, tranquillity, beauty) and other lexical patternings.

Or this!

To take this investigation one step further, take the results of crunched texts and put them into another ‘whizzy thing’ – Magnet. Say ‘no’ to ‘random tile colours’ and select ‘create tiles’. At the very bottom of the new screen you will find a palette. If you click on one of the word tiles and then on a colour, the tile will turn that colour. Get students to colour-code words into different categories: e.g. abstract nouns, concrete nouns, factual adjectives, unverifiable adjectives (such as ‘breathtaking’) and so on. Better still, invite students to decide their own categories.

Or this!

Have different groups of students working on different crunched texts and get them to present their findings to the rest of the class. Each group could even work on three examples of the same genre. What do they discover about the typical lexical choices (vocabulary) of that genre? Richard Durant

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15 random adverts ‘crunched’ in Teachit’s Cruncher Look at each of these texts in turn and guess its origin. What clues did you use? Write brief notes on your clues in the commentary section by each text. Be prepared to talk about your analysis with the rest of the class

TEXT for analysis

Commentary

T1 a a a adventures ancient and are are are breathtaking craggy dreamed earth from inspire land leave many middle mists mountain mythical of of only own peaks place spells step stories story take the this to told track vistas welcome well-worn where where will with woven you your your T2 a a aboard all along and and and as as banks been black black black Bucharest Budapest by by capitals castles cathedrals connecting countries countries cruise Danube Danube Danube Danube delightful deluxe described discover eastern eight eight Europe Europe European Europe’s experience explore fairytale float forest from from gothic has here historic is journey king landscapes longest lush mighty Napoleon of of of of of of on on on pleasure ports princess quaint rise river river river rivers sea sea second takes the the the the the the the the the the the the the this through to to Vienna villages vineyards vineyards visit way what where while wondrous world you your

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15 random adverts ‘crunched’ in Teachit’s Cruncher

T3 a a a airborne and and and and and and becomes bills CO2 construction conversion deck disruptive dust dusty expensive far go heating in insulates less loft loft moisture one out perfect pollution re-roof reduces reduces roof seals seals sound stabilises start than to warm wet whole windy T4 a ailments and and and and anxiety arthritis back beautiful can choice circulation comfort difference direct five from make manufacturer many massage mobility of of offer only optional other pain painful point poor real recliners rheumatism stress sufferers system the the the therapy therapy to very widest Willowbrook you T5 a a a almost alongside and and and and bars beauty behind being break breathtaking bustling can cities city coastal courtesy cruise culinary delights discovered drive drop every fishing fjords fly great happily hear here here hours in just land leaving mingle needles Norwegian of of of of of of on or outdoors peaceful pine place remote right SAS serve ship so strain stress the the then think think think think think think traditional two up villages voyage ways where wild with you

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15 random adverts ‘crunched’ in Teachit’s Cruncher

T6 a a and and are are at bed beds Belgian best buy century comfortable comfortable covered damask for for hair handmade have in is layers luxurious most natural now of of pocketed possible price responsive sleep spring springs sumptuous system the the the the the then thousands time to ultimate unique upholstered using Vi-spring Vi-spring Vi-spring with with wool T7 a a admire ancient and and and and and and and and as as beaches better big board breathtaking bustle celebration city city city collide colour culture deck do down dry excitement faces famous feel ferry from gasp goes Hong Hong Hong in is it its Kong Kong Kong land landmarks life lights many modern of of of on on our out peaceful riot run rural same shows skyline spectacular stand Stat step sun take take than the the the the the the the thing to to to to to to to twoyear up villages water way what with won’t world you you you’ll

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15 random adverts ‘crunched’ in Teachit’s Cruncher

T8 a a a all-inclusive and at be beaten call certainly choice country cruise discovering each ensures excursions experience fares Hellenic house including is it knowledgeable memorable Minerva more of of of off on or or our our places port seeing ship sights speakers style swan tailor-made tempting than that the the the tips track will you T9 a a a a above amidst and ashore aware basking be be breathtaking but by by by can columns cottages cut fair fairies fall fields flash gulls heather her hide hills if in is island island isle land legend legendary Lhiannan live magical man Manannan mermen might more nowhere of of of of of over over perhaps place place primroses protector purple quaint ramblers relaxing sea seals Shee showered spell spray steam sunlight than thatched the the the the the the the there’s this through thrown trains travellers true twist under unwind walk watched where where where where with woodland you

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15 random adverts ‘crunched’ in Teachit’s Cruncher

T10 a a a a a and and and and and are awe-inspiring backdrop beaches beauty best-kept bistros combined commercialism culture Cyprus destination full gothic harbour history holiday hospitality is is is is island Kyrenia lack languid located makes Mediterranean’s mide mile most mountains northern of of of of of of of one our overflowing picture postcard properties restaurants secrets shaped small the the the the this timeless tiny town town traditional treasure trove unique unspoilt upon where with with with with T11 along and and at beautiful character climate discover discovery Dordogne Dordogne easy enjoying gastronomy hotels in its landscapes meander most of of own pace pilgrims relaxed rich Rocamadour scenery some spectacular splendid staying the the the the to village walks warm with yet your T12 and and by capture costal costal experience fishing fjords friendly local lush Norway Norwegian on people picturesque scenery spirit the the travelling unspoilt villages voyage voyage wildlife

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15 random adverts ‘crunched’ in Teachit’s Cruncher

T13 a a a Abaco all and and Andros anywhere are are are are as as as Bahama Bahamas Bahamas Bahamas beach beautiful bungalow by Caribbean cat days deserted dive drift Eleuthera escape Exuma find fish Florida Florida from from gin-clear grand hammock harbour hop hotel in in intimate island island island island island island island just just laze lie long lounge miles Nassau not of of of of of of on or or out out out out own peaceful perfectly populated reach sandy seas short snorkel some stretch swim the the the the the the the them they they’re this to to you your your you’ll T14 a a again and as as at before big buy can can consider cost cover covers covers designs designs during for fraction furniture good huge January last look made-to-measure made-tomeasure make making most new new new of of on on our Plumbs popular room savings savings season so so some suite the usual we’re year’s you you your

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15 random adverts ‘crunched’ in Teachit’s Cruncher

T15 a a accessories and and and and and and appliances avoid brochure but cabinets can choice colours completely designs direct-from-the-factory doors drawer efficient existing expense fast find finishes fortune free from fronts have installing it kitchen kitchen laminates made-to-measure more moved new new of of optional or our out painted prices professional professionally replacement retained save service solid still stylish the transform transformed upheaval wide woods worktops you you T16 a a a a a a a additional and and and and around arrival away bags beyond brush car cleaning cleaning compact complete contours convenient crannies crevice deep device dirt does dry dust dust extension far for for ground-in-dirt hand-held heads hide home host in into it its its it’s most motor need nooks not offers on or plugs power powered ready shoulder size so socket spills staggering strap stylish tackle tasks the the to to turbo two use vacuum watt which whisking with

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15 random adverts ‘crunched’ in Teachit’s Cruncher Teacher copy of Advert Texts. NB the range of lexical fields represented here – well worth exploring as follow up extension work, especially where travel advertising borrows its narrative style from somewhere else, in a mesh of cultural cross references. T1 a a a adventures ancient and are are are breathtaking craggy dreamed earth from inspire land leave many middle mists mountain mythical of of only own peaks place spells step stories story take the this to told track vistas welcome well-worn where where will with woven you you’re your Welcome to Middle Earth. A place where ancient stories are told and spells are woven. Where the craggy peaks, mountain mists are breathtaking vistas inspire adventures only dreamed of. Take a step from your well-worn track; you will leave this mythical land with many a story of your own. (Advert for NZ) T2 a a aboard all along and and and as as banks been black black black Bucharest Budapest by by capitals castles cathedrals connecting countries countries cruise Danube Danube Danube Danube delightful deluxe described discover eastern eight eight urope urope European Europe’s experience explore fairytale float forest from from gothic has here historic is journey king landscapes longest lush mighty Napoleon of of of of of of on on on pleasure ports princess quaint rise river river river rivers sea sea second takes the the the the the the the the the the the the the this through to to Vienna villages vineyards vineyards visit way what where while wondrous world you your Connecting eight countries from the Black Forest to the Black Sea, the Danube is Europe’s second longest river. Here, along the banks of the Danube, where Gothic cathedrals rise from lush vineyards, experience the pleasure of this mighty river on a delightful cruise aboard the deluxe M.S Danube Princess. Visit Eastern Europe on the Danube on what has been described by Napoleon as the “King of the rivers of Europe”. Discover historic ports and quaint river villages while a fairytale world of castles, vineyards and landscapes float by. Explore the European capitals of Vienna, Budapest and Bucharest as your journey takes you through eight wondrous countries all the way to the Black Sea. (Advert for cruise).

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15 random adverts ‘crunched’ in Teachit’s Cruncher T3 a a a airborne and and and and and and becomes bills CO2 construction conversion deck disruptive dust dusty expensive far go heating in insulates less loft loft moisture one out perfect pollution re-roof reduces reduces roof seals seals sound stabilises start than to warm wet whole windy Windy, wet and dusty loft? Far less expensive and disruptive than a re-roof. Seals out moisture and dust and reduces airborne sound. Stabilises, seals and insulates in one go. Whole roof becomes a warm deck construction. Perfect start to a loft conversion. Reduces heating bills and CO2 pollution. (Advert for Loft Insulation) T4 a ailments and and and and anxiety arthritis back beautiful can choice circulation comfort difference direct five from make manufacturer many massage mobility of of offer only optional other pain painful point poor real recliners rheumatism stress sufferers system the the the therapy therapy to very widest Willowbrook you Therapy and comfort. Only Willowbrook offer you the widest choice of beautiful recliners direct from the manufacturer. The optional five point massage therapy system can make a very real difference to sufferers of: Stress and anxiety. Poor circulation. Rheumatism. Arthritis. Back pain, and many other mobility and painful ailments. (Advert for therapeutic furniture) T5 a a a almost alongside and and and and bars beauty behind being break breathtaking bustling can cities city coastal courtesy cruise culinary delights discovered drive drop every fishing fjords fly great happily hear here here hours in just land leaving mingle needles Norwegian of of of of of of on or outdoors peaceful pine place remote right SAS serve ship so strain stress the the then think think think think think think traditional two up villages voyage ways where wild with you Think of leaving every stress and strain behind. Think of a land so peaceful you can almost hear the pine needles drop. Think of a place where cities happily mingle with the great outdoors and bustling bars serve up breathtaking beauty alongside culinary delights. Think of wild fjords, remote fishing villages and traditional ways discovered on a Norwegian Coastal Voyage ship. And, think of being here, right here, in just two hours courtesy of SAS. Then think, city break, fly drive or cruise? . (Advert for Norway)

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15 random adverts ‘crunched’ in Teachit’s Cruncher T6 a a and and are are at bed beds Belgian best buy century comfortable comfortable covered damask for for hair handmade have in is layers luxurious most natural now of of pocketed possible price responsive sleep spring springs sumptuous system the the the the the then thousands time to ultimate unique upholstered using Vi-spring Vispring Vi-spring with with wool NOW IS THE TIME TO BUY A VI-SPRING BED AT THE BEST POSSIBLE PRICE. For a century, Vi-Spring have handmade the most comfortable beds using the unique Vi-Spring pocketed spring system. Thousands of responsive springs are covered with luxurious layers of natural wool and hair and are then upholstered with sumptuous Belgian damask for the ultimate in comfortable sleep. (Advert for bed) T7 a a admire ancient and and and and and and and and as as beaches better big board breathtaking bustle celebration city city city collide colour culture deck do down dry excitement faces famous feel ferry from gasp goes Hong Hong Hong in is it its Kong Kong Kong land landmarks life lights many modern of of of on on our out peaceful riot run rural same shows skyline spectacular stand Stat step sun take take than the the the the the the the thing to to to to to to to two-year up villages water way what with won’t world you you you’ll Take to the water and you’ll take to Hong Kong. What better way to admire the breathtaking skyline than to board the world famous Stat Ferry as the sun goes down and the city lights up. Stand on the deck and gasp. Step on to dry land and feel the same excitement. Ancient and modern collide in a riot of colour and culture as Hong Kong shows you its many faces – from big city bustle and spectacular landmarks to peaceful beaches and rural villages. A with our two-year celebration City of Life: Hong Kong is it! You won’t run out of thing to do. (Advert for HK)

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15 random adverts ‘crunched’ in Teachit’s Cruncher T8 a a a all-inclusive and at be beaten call certainly choice country cruise discovering each ensures excursions experience fares Hellenic house including is it knowledgeable memorable Minerva more of of of off on or or our our places port seeing ship sights speakers style swan tailor-made tempting than that the the the tips track will you Is it seeing the sights, discovering places off the beaten track, or knowledgeable speakers or the country house style of our ship Minerva that ensures you a memorable experience on a Swan Hellenic cruise? Certainly our all-inclusive fares, including tips and a choice of tailor-made excursions at each port of call will be more than tempting. (Advert for cruise) T9 a a a a above amidst and ashore aware basking be be breathtaking but by by by can columns cottages cut fair fairies fall fields flash gulls heather her hide hills if in is island island isle land legend legendary Lhiannan live magical man Manannan mermen might more nowhere of of of of of over over perhaps place place primroses protector purple quaint ramblers relaxing sea seals Shee showered spell spray steam sunlight than thatched the the the the the the the there’s this through thrown trains travellers true twist under unwind walk watched where where where where with woodland you UNWIND WITH A TWIST If legend be true the Isle of Man is a magical place, a land where ramblers can walk over purple heather hills watched over, perhaps, by Manannan, legendary protector of the island. Where gulls flash in the sunlight above the basking seals, showered by columns of spray thrown ashore by the mermen of the sea. A place where steam trains cut through fields of primroses and quaint thatched cottages hide amidst woodland where the breathtaking Lhiannan Shee fairies live. There’s nowhere more relaxing than this fair island, but travellers be aware, you might fall under her spell. (Advert for Isle of Man)

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15 random adverts ‘crunched’ in Teachit’s Cruncher T10 a a a a a and and and and and are awe-inspiring backdrop beaches beauty best-kept bistros combined commercialism culture Cyprus destination full gothic harbour history holiday hospitality is is is is island Kyrenia lack languid located makes Mediterranean’s mide mile most mountains northern of of of of of of of one our overflowing picture postcard properties restaurants secrets shaped small the the the the this timeless tiny town town traditional treasure trove unique unspoilt upon where with with with with Northern Cyprus is one of the Mediterranean’s best-kept secrets. With mile upon mide of unspoilt beaches and overflowing with awe-inspiring beauty, the island is a ‘treasure trove of history and culture. Kyrenia, where most of our properties are located, is a small town with a picture postcard harbour and a backdrop of gothic shaped mountains. Languid and timeless, the town is full of tiny restaurants and bistros. The lack of commercialism, combined with traditional hospitality makes this a unique holiday destination. (Advert for Cyprus) T11 along and and at beautiful character climate discover discovery Dordogne Dordogne easy enjoying gastronomy hotels in its landscapes meander most of of own pace pilgrims relaxed rich Rocamadour scenery some spectacular splendid staying the the the the to village walks warm with yet your Meander along the Dordogne To the Pilgrims’ village of Rocamadour relaxed discovery at your own pace. Discover the most beautiful landscapes of the Dordogne, with its splendid scenery, warm climate and rich gastronomy, staying in character hotels and enjoying some easy yet spectacular walks. (Advert for Dordogne) T12 and and by capture costal costal experience fishing fjords friendly local lush Norway Norwegian on people picturesque scenery spirit the the travelling unspoilt villages voyage voyage wildlife

Norwegian Costal Voyage Capture the spirit and experience Norway by travelling on the costal voyage. Unspoilt scenery, picturesque fishing villages, lush fjords, wildlife and friendly local people. (Advert for Norway)

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15 random adverts ‘crunched’ in Teachit’s Cruncher T13 a a a Abaco all and and Andros anywhere are are are are as as as Bahama Bahamas Bahamas Bahamas beach beautiful bungalow by Caribbean cat days deserted dive drift Eleuthera escape Exuma find fish Florida Florida from from ginclear grand hammock harbour hop hotel in in intimate island island island island island island island just just laze lie long lounge miles Nassau not of of of of of of on or or out out out out own peaceful perfectly populated reach sandy seas short snorkel some stretch swim the the the the the the the them they they’re this to to you your your you’ll The Out Island of the Bahamas. Not all of them are this populated. The Out Island of The Bahamas are as perfectly peaceful as anywhere you’ll find. Laze, lounge, lie in a hammock as your days drift by. Swim, snorkel, fish or dive in beautiful gin-clear seas. Escape to your own intimate hotel bungalow on a deserted sandy beach. You are out of reach. Abaco, Andros, Cat Island, Eleuthera, Exuma, Harbour Island and Long Island are just some of the Out Island of The Bahamas. They stretch 500 miles from Florida to the Caribbean. And they’re just a short hop from Nassau, Grand Bahama Island or Florida. (Advert for Bahamas) T 14 a a again and as as at before big buy can can consider cost cover covers covers designs designs during for fraction furniture good huge January last look made-tomeasure made-to-measure make making most new new new of of on on our Plumbs popular room savings savings season so so some suite the usual we’re year’s you you your Huge savings on Made-to-Measure Covers. Your furniture can look as good as new again, and at a fraction of the usual cost. So before you buy a new suite consider Plumbs Made-to-Measure Covers. We’re making room for our new season cover designs so, during January, you can make big savings on some of last year’s most popular designs. (Advert for cushion covers)

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15 random adverts ‘crunched’ in Teachit’s Cruncher T15 a a accessories and and and and and and appliances avoid brochure but cabinets can choice colours completely designs direct-from-the-factory doors drawer efficient existing expense fast find finishes fortune free from fronts have installing it kitchen kitchen laminates made-to-measure more moved new new of of optional or our out painted prices professional professionally replacement retained save service solid still stylish the transform transformed upheaval wide woods worktops you you Transform you kitchen and save a fortune. You can avoid the expense and upheaval of installing a completely new kitchen but still have it professionally transformed. Find out more from our FREE brochure. Existing cabinets retained or moved. Made-to-measure replacement doors, drawer fronts and accessories. Fast, professional, efficient service. Wide Choice of colours and designs. Solid Woods, stylish laminates and painted finishes. Optional new appliances and worktops. Direct-from-the-factory prices. (Advert for kitchen) T16 a a a a a a a additional and and and and around arrival away bags beyond brush car cleaning cleaning compact complete contours convenient crannies crevice deep device dirt does dry dust dust extension far for for ground-in-dirt hand-held heads hide home host in into it its its it’s most motor need nooks not offers on or plugs power powered ready shoulder size so socket spills staggering strap stylish tackle tasks the the to to turbo two use vacuum watt which whisking with Turbo Powered. A deep cleaning, compact, hand-held vacuum which offers a power far beyond its size. Its stylish contours hide a staggering 600 watt motor to tackle most cleaning tasks, whisking away dust dirt and dry spills around the home or in the car. Complete with a host extension, a crevice device for nooks and crannies, two brush heads for ground-in-dirt and a shoulder strap, it plugs into a convenient socket and does not need additional dust bags, so it’s ready to use on arrival. (Advert for vacuum cleaner)

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